The marketers of vertical-mast, rough-terrain forklifts have endured even in spite of overall diminished sales. For example, there are at least 19 various brand names within North America, with more than 100 different units available. In regards to makers, there is almost the same number of telehandler manufacturers, even if their products are being sold under 24 various brand names. Understandably, some of the brand names market both lift trucks and telehandlers. Some of the main players within the industry include names like JCB, Case, Lift King, Tovel, Omega Lift, Ingersoll Rand, Manitou and Sellick.
By borrowing a few of the features which have increased the telehandler's popularity, lift truck makers have been able to increase their maneuverability advantages. Like for instance, AUSA, Omega Lift, Tovel and Manitou use hydraulic chassis-leveling systems which enable the operator to square up the truck's frame when it is sitting on uneven terrain in order for lifts to be made more safely. This particular feature is offered as an alternative by Lift King, Swinger and Load Lifter lift trucks.
Another telehandler-like technology is the 4-wheel steer. Lift King, Omega Lift, Load Lifter and Tovel all offer very durable and rigid framed machinery operating on 4 equal sized tires. These four-wheel coordinated steering and crab-steering modes provide the fantastic maneuverability which rivals the 4-wheeled steering standard lift truck units. There are additional flexibility options with the sideways shuttle crab-steer mode as well.
The carriage sideshift can greatly enhance placement dexterity. The mast sideshift is a common feature now. This is offered on most available lift trucks. It enables the operator to move the mast hydraulically several inches to either side of center. A different option is the carriage sideshift. This works by moving the carriage to either side of the center of the mast.